The Alliance of Digital Humanities Organizations (ADHO) sports a logo that combines an umbrella with a representation of the northern hemisphere, which has always struck me as less than felicitous. Now that there’s a site overhaul in the works, I found myself thinking about alternatives. So: why would the ADHO acronym be set in Eurostile, the typeface that says “space age” like no other typeface? ADHO is a humanities organisation, and some of its members work with medieval manuscripts, so why not celebrate some historic letter forms and use, say, an uncial script in the logo? Here’s a few rough takes on the idea: one, two, three (PDF).

Update: four (PDF)

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